Imagine a football team attempting to score a touchdown blindfolded. Or driving from L.A. to N.Y. with no map, compass, or GPS. You may eventually end up in the right place… but not without added chaos and inefficiency.
I dare you to ask 10 people in your business what your company’s top goals and business priorities are. You will most likely get 10 different answers.
Now ask several individuals, what your company’s core strategy is. I’m sure most will look dazed and confused. So how can you expect high performance when everyone is unclear of the goals and clueless about strategy? Well frankly, you can’t!
It’s common practice for management to point the finger at an employee, or even an entire department, for not communicating. It’s also tempting to scold team members for their lack of accountability. Step back. Take a look at the big picture. Where must communication and accountability begin?
Whether you have 2 employees or 10,000… you must start with providing the fundamental direction of your business. You can help employees prioritize their time, execute their roles, and follow through on responsibilities, by providing the “what’s, how’s and why’s” of business. Take the time to ensure everyone is aware of, and aligned with, your company’s goals. Define your business strategy and give all team members a clear map to follow. The truth is, a clear, focused direction will profoundly impact performance. Good leadership begins with opening everyone’s eyes.